Magnolia Digital · Concept Review · Private

Dickerson Contracting
Homepage Concepts

Every direction we have explored, newest first. Same locked copy, phone, and real photos across all of them; the design language is what changes. Open each on desktop and phone. When one feels like Dickerson, tell me and I converge to it.

Latest Directions

Built 7/24 · light, warm, and conversion-first
New
Light · Warm · Bold

Bold Light

Cream and kraft, big slab headlines, a numbered service ledger, a cinematic crew band, and a real before/after pool. The warm direction pushed to feel custom, not template.

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New
Dark · Warmer · Bold

Dark, A Little Lighter

The Proof of Work energy, lifted off pure black to a warm charcoal with gold accents. Big type kept, but simplified and unified. No cold console, no heavy data build log.

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New
Conversion-First

Proven Service Site

Built like the HVAC and plumbing sites engineered for the lead: a quote form in the hero, a badge strip, a storm and insurance urgency band, financing called out, and the phone everywhere.

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Earlier Light Explorations

First light pass
Light · Home Team

Warm

The first warm and light version: cream and kraft, soft shadows, friendly. The starting point that Bold Light builds on.

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Light · Clean

Bright

The crisp white and cool-gray take: more minimal and modern than the warm version, straighter edges, a light credibility strip.

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Original Dark Direction

The one you asked to move off of
Dark · Instrument Console

Proof of Work

The original dark console direction, kept here for reference. This is the one that felt too dark, cold, and split.

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